Managing one of NRMA Insurance’s largest branches, in Liverpool NSW, Paul Baker is an inspirational leader to 15 direct reports, and a proven rebuilder of poorly-performing branches. Paul started with NRMA Insurance when he was 20 and during his last three years as a leader in the organisation he has demonstrated excelled at changing workplace culture, driving sales and implementing change. He built management credibility in helping a low performing branch improve, moving it from last out of seven in a region, to first-place in sales four quarters in a row. Paul believes leadership is about communicating, inspiring others, caring about helping people and delivering on key outcomes. He holds himself accountable and models effective behaviour. In 2014 Paul was a state finalist for Young Manager of the Year (NSW/ACT) in the AIM Excellence Awards.